PR News | Media Maneuvers: LinkedIn Hires First Head of Original Programming


Courtney Coupe
Courtney Coupe

LinkedIn signs up Courtney Coupe, who was most recently SVP of content strategy and operations at CNN Digital, as its first head of original programming. The social media platform, which recently launched a podcast network, has been investing in original content and Coupe is charged with leading a newly formed original programming team that will bring its efforts together, overseeing the strategy, development and production of all original video and audio content. “Courtney has spent her career creating high-quality, economy and career-focused audio and video content for some of the top brands in media,” said LinkedIn editor-in-chief Dan Roth. LinkedIn’s editorial team currently numbers more than 180 employees across 16 countries.

Super Bowl

Apple Music has signed on as the sponsor for the Super Bowl halftime show, taking over from Pepsi, which backed the event for the past 10 years. According to Sports Business Journal, the five-year deal is worth approximately $50 million per year. Apple is reportedly also in talks with the NFL on a possible deal to carry the Sunday Ticket out-of-market package and buy part of NFL Media properties. The lineup of performers for next year’s halftime show is still to be announced. Last year’s Emmy-winning edition, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar averaged 103.4 million viewers, up seven percent from the previous year.

Parade

Parade magazine, the Sunday newspaper supplement that was launched in 1941, will cease print publication after its November 6 issue. The magazine will now only appear in the digital editions of the newspapers that run it. According to a report on MediaPost, Parade currently appears in about 700 newspapers. The Arena Group, which also owns such brands as The Street and Sports Illustrated, acquired Parade’s parent, AMG/Parade, earlier this year for $16.3 million. “We are infusing fresh energy across our brands in all formats to make sure they can meet both the moment and the needs of their readers in new and innovative ways,” Kevin Craig, Arena’s senior vice president for newspaper relations, said in an email to newspapers last week. The company said it was also ending its Relish and Spry Living magazines after their October issues.



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